24 Facebook Do's and Don'ts for your Business

A Facebook business page allows you to connect and engage with prospects and customers. With more than 750 million active users, it’s a social media outpost you don’t want to ignore. With the right tools, used strategically, Facebook can be an effective part of your online marketing, lead acquisition and customer-service strategies.

Here are a few do’s and don’ts to keep in mind for your Facebook business page:

Do:

• Create a Facebook business page for your company or organization.
• Spend time creating an outstanding, SEO-optimized profile for your business page.
• Obtain a custom URL after you receive 25 “Likes.”
• Create a Welcome page for first-time visitors so they don’t land directly on your wall. Introduce yourself first!
• Create an editorial calendar (or content matrix) that includes a plan for posting a mix of content (industry articles, blog posts, photos, videos, etc).
• Use Facebook for customer service and support for clients.
• Post questions, polls and conversation starters.
• Tag your business and your customers in videos and photos whenever possible.
• Search out influencers and “Like” –and engage with – their page.
• Make sure a link to your website and newsletter is well-placed.
• Track and measure your results with Facebook Insights
• Stay engaged, consistent, and always respond to comments.

Don’t: 

• Don’t be overly promotional or pushy.
• Don’t turn off your user comments function.
• Don’t use Facebook Events tabs for RSVPS. Always have users sign up on your own site.
• Don’t send out mass messages to your entire network.
• Don’t post an update more than twice a day (max).
• Don’t delete negative comments. If you’re being transparent (and you should), use this as an opportunity to reply with intent on correcting the problem helping the customer.
• Don’t have your Twitter updates auto-post to Facebook.
• Don’t be shy about inviting people to “like” your page.
• Don’t create a personal page for business.
• Don’t post your website link on someone else’s wall
• Don’t forget to drive your customers outward—to your website.
• Don’t take yourself TOO seriously!

Understanding how Facebook works before you start using Facebook as part of your social media marketing strategy is crucial. Setting clear goals and objectives–that are aligned with your overall business goals–will help you to be effective, and measure the results over time.

Need help creating a Facebook page? We can do that. Want to build your social media strategy?

We’ve got you covered there, too.

Drop us a note or give us a call today (805) 382-4243 and let us know how we can help you with your Facebook marketing.