Creating a Facebook page for your business is a pretty good idea; most of the world seems to be on it, public business pages are indexed by search engines and it is an easy way to interact with your fans, customers and people in your industry. Facebook has taken some hard hits from businesses (especially B2B businesses) that it isn’t a real arena for a business to use as a marketing tool. That said, Facebook is regularly updating the site to answer some of these calls.
This week I noticed a small change that helps the user experience of a business Facebook page:
Being able to see what other businesses ‘like’ your page
HOW TO DO IT: When logged into Facebook as your Business and viewing your Page, click on the "people like this" link next to the number of Likes your page currently has (on the far left). A pop-up window will appear with People (or personal profiles) that have Liked your page. In the top left-hand corner of this window, there is a little dropdown tab that says "People." Click this and switch it to "Pages." Eureka! You are now looking at a list of fellow Business & Community Pages that have clicked your Like button.
A few reasons I think this is important
Even though other pages ‘liking’ your page doesn’t add to your number of people that like your page, it does show you who is tuned in to your content. Business pages now can interact with other pages as their business. They can also set up a news aggregator just in and around their industry, location, interests, customers, partners and more. Knowing which pages have ‘liked’ you lets you know who is really tuned into your messages.
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