Are you ready for the Facebook Business Page changes?

[src] If you have a Facebook business page – and we hope you do! – you may still be a bit confused by the optional “upgrades” Facebook introduced last month. And, since the preview month ended with automatic switchover for every business page on March 10, many clients have asked for a quick overview of what they need to know.

These upgrades/changes present several great marketing opportunities for small businesses, and we're very excited about several of them. So if you’ve been putting it off, here’s a quick primer on the major changes you need to deal with:

Option to log in as a business (as opposed to with your personal profile)

- Your business can post/comment on other business pages (not as your personal profile)
- Your business can “like” other business pages
- Business pages you “like” will stream on your business home page now
- You can choose to post on your business page as your personal profile

New masthead/photostrip at top of business page
- Allows five pictures at a time
- Can be customized, preferred or even turned into small clickable ads
- Default setting will show most recent pictures you’ve posted

Navigation tabs formerly across top of your page are now “links” on the left column
- Can change their order
- Some links can be renamed/customized

Option to be notified by email whenever someone mentions your business or comments on your business page

Ability to edit your business category or business type now (used to be “frozen”)

Display of your most recent followers and comments in upper left notification area (just like on personal profile)

Choice to have posts on your wall listed in order of “most recent” or “top news”

Featured “Like Pages” allow you to feature 5 businesses you like, on your business page

Featured Page Owner tab allows you to display who the Page Administrator is

So tell us, are you happy with the upgrades/changes Facebook is making? Do you have any questions?  We'd love to hear from you in the comments below – thanks!

5 Things You Are Doing Wrong on Twitter

So you're on Twitter & you're ready to tweet! Here's a healthy list of no-no's that'll help you learn from others' mistakes.

5 Things You Are Doing Wrong on Twitter: [src]

1. Only tweeting about yourself
   • You will come off as boring, self-centered, and generally lose followers
   • You will miss out on gaining followers, since talking about people often leads to them following you
2. Not tweeting at all
   • If you don’t tweet then you don’t exist
   • To be relevent and read on twitter you must post
3. Tweeting too often about every minute detail of your day
   • No one cares about your steak unless it’s really good and they can get one too
   • No one wants to know how many times you go to the bathroom
   • All this extra noise will drive followers away
4. Repeating your tweets too often
   • If your followers see the same tweets over and over they WILL get annoyed
   • Your followers will think you are a robot or a spammer
   • Your followers WILL unfollow you
5. Not repeating your tweets
   • Not everyone is logged into twitter at the same time
   • Twitter is a STREAM of information
   • If you don’t repeat a little then your tweets will vanish under a flood of more recent tweets

The trick is to find a balance between the land of "Me, me, ME!" and the land of "everything BUT me." Keep the account active, and remind your followers that you're there & you offer something of value. Happy Tweeting!